Upstox, one of India’s leading digital investment platforms, has launched a new campaign, ‘Invest right’ to help individuals learn where to invest, when to invest and most importantly why to invest.
Upstox is an Official Partner of the Tata IPL and is launching a campaign to change how India invests, making it simple, intuitive and engaging. The campaign will coincide with the start of the new season of the Indian Premier League (IPL). The IPL has transformed Indian cricket in the last decade. IPL campaign ‘StartKarkeDekho’ which encouraged Indians to take the first step towards investing, this year’s campaign shifts the focus to ‘Investing Right’ Upstox aims to educate Indians on the simple Truths of Investing, For instance if one starts an SIP of just ₹5000 which gives 12.5% return and stays invested for 25 years in the markets, their money has the potential to grow to a crore.
To drive this message across, the ad campaign features characters placed in common, everyday scenarios, such as two friends using UPI to pay a roadside nariyal-pani seller. Kavitha Subramanian, Co-founder, Upstox says, “In this regard, our new campaign is designed to help more people in India invest in the right kind of funds by providing them with the tools, resources, and support they need to make informed investment decisions.
