Bisk Farm has been recognized for its vast range of delicious products such as biscuits, cookies, cakes, rusks, and Indian foods. Since its inception, it has been a leading Indian brand in its category. Bisk Farm is marketed and owned by SAJ Food Products P Ltd, a carrier brand for SAJ Foods. It has a reach to larger number of indian consumers through its innourmous distribution along with high input in advertisement. BiskFarm strands for world class nutrional quality in its products, innovation in products, and great taste. Bisk Farm has just launched a television commercial for its most selling and popular brand Marie biscuits range, featuring Sourav Ganguly, an former Indian national cricket team captain who served as a 35th president of BCCI, and now playing a role of a iconic Bollywood villain ‘Robert’ of a movie Zanjeer 1973, in new TV campaign.
In this Tv commercial sourav ask his secretary ‘Mona’ about the location of Gold to which she response that there is only bunch of marrie biscuits instead of gold, in response robert instruct her to start counting the number of packets as each 300gm pack of marrie biscuit provides a chance to win 10gm of gold coins. Bisk Farm is providing a chance for its consumer to win 10gm of gold coins on the purchase of of every 300gm of marie biscuits. To try their luck customer needs to buy a pack of 300gm bis and SMS the RM Lot number to 9902391200 to stand a chance to win a gold coins. Customers can visit the website www.biskfarm.com for more details. The winner of the gold coin will be announced on BiskFarms social media pages.This TV commercial have been on air in various channels, social media pages, digital platforms, and has been released in various languages.
Sourav Ganguly said, “Bisk Farm always brings in a bit of spice and a bit of flavour in their commercials and their advertisements are always something different. This TVC too, has elements which I have never done before and I was a little tentative at the beginning, but I really enjoyed the concept and it was great fun shooting this, I hope the audience will like it too when it comes on screen“
