India Yamaha Motor Pvt. Ltd. (IYM) orchestrated a high-octane weekend event, “The Call of the Blue” (COTB), at Eco Park, Gate No. 4, New Town, drawing over 750 fervent Yamaha aficionados, including 600 Blue Streaks community members. This event, a pivotal component of Yamaha’s strategic brand campaign, showcased the company’s premium two-wheelers, spotlighting cutting-edge technology and safety features.
Participants immersed themselves in activities like the Gymkhana Ride and Wooden Plank Challenge, leveraging the opportunity for skill refinement under expert guidance. The event also provided a platform for enthusiasts to explore Yamaha’s exclusive accessories and apparel at the Biker’s Café while indulging in a thrilling virtual MotoGP racing experience at the Gaming Zone.
Yamaha’s commitment to fostering riding culture and customer engagement was palpable throughout the event. With plans to replicate similar engagements nationwide, the company aims to amplify its brand presence and unveil its 2024 lineup, comprising dynamic models like the YZF-R3, MT-03, and FZ-X, alongside innovative scooters such as the AEROX and Fascino 125 FI Hybrid.
