Targetting India’s burgeoning Gen Z market, India Yamaha Motor (IYM) Pvt. Ltd. has announced a dazzling array of color and graphics updates across its iconic models – the MT-15 V2, Fascino, and Ray ZR. Today’s announcement signals a bold step towards rejuvenating Yamaha’s lineup and catering to the dynamic preferences of the youthful demographic.
Under the banner of ‘The Call of The Blue’ brand campaign, Yamaha introduced eye-catching updates aimed at breathing new life into its flagship MT-15 V2. The introduction of the striking Cyber Green color option and graphical enhancements in the Cyan Storm DLX scheme promises to ignite the passion of motorcycle enthusiasts nationwide.
The Fascino 125 Fi Hybrid and Ray ZR 125 Fi Hybrid lineups also received a fresh coat of paint with vibrant new color options including Matte Copper, Metallic White, and the captivating Cyan Blue. These updates, coupled with advanced features like LED lights and Hybrid Power Assist, underscore Yamaha’s commitment to providing a modern and exhilarating riding experience.With prices starting at INR 79,150 for the Fascino Drum variant and reaching up to INR 1,72,700 for the MT-15 V2 DLX, Yamaha’s colorful revamp aims to make a significant impact in the Indian two-wheeler market.
