India Yamaha Motor (IYM) Pvt. Ltd. today announced the opening of two new state-of-the-art “Blue Square” outlets in West Bengal. These new Yamaha exclusive outlets are launched under the banner of ‘EssemTekno Services’ in Andul, Howrah with 2,100sqft. space and‘Wheel Movers’ in Kalyani with 1,600sqft. space. The new Blue Square outlets are designed to deliver a superior experience to customers across end-to-end sales, service, and support through a highly personalised approach.
Yamaha Blue Square outlets are designed to provide a superior end-to-end experience for customers, ensuring a personalized approach and a sense of pride in being associated with a global brand deeply rooted in international motorsports.
The outlets are crafted to instill a sense of connection with Yamaha’s racing legacy, while also offering a curated platform for customers to connect with their exhilarating, sporty, and stylish range of two-wheelers. This personalized approach aims to offer a gateway into the world of Yamaha Racing.Yamaha has added two new Blue Square outlets to its West Bengal market, bringing the total to 20 exclusive showrooms and 255 outlets PAN India, allowing Blue Streaks riders to engage and interact with other riders.
