The Women Entrepreneurship Platform (WEP), led by Niti Aayog, has launched “Project Maitri” in partnership with MakeMyTrip to promote women’s entrepreneurship and self-reliance. This unique endeavour focuses on women in the north-east region of the country, by leveraging the untapped potential of homestays as a pathway to entrepreneurship, economic empowerment, and independence. Launched at the Dorjee Khandu State Convention Center, Itanagar, the event titled ‘Enabling Women-Led Development in Arunachal’ was graced by the Chief Minister of Arunachal Pradesh, Shri Pema Khandu, signifying the state’s commitment to gender-balanced progress.
Project Maitri is a innovative initiative aiming to empower and inspire homestay owners in northern states of the country through specialized training tailored to their unique business requirements. The training program will cover hospitality, safety, digital marketing, and compliance skills, with awards given to the top three homestay owners to promote excellence and innovation. Rajesh Magow, Co-founder and Group CEO, MakeMyTrip said, “We are proud to partner with the Women Entrepreneurship Platform in this endeavour and look forward to seeing these incredible women entrepreneurs flourish as they contribute to the vibrancy and diversity of India’s tourism industry.”
