Humans have always been social beings, but today’s world presents new challenges, particularly for GenZ and millennials, who face loneliness and social isolation. This highlights the importance of establishing genuine emotional connections in our evolving physical world, as people from all walks of life struggle with these issues.
Vi, a leading telecom operator, has launched a creative campaign titled ‘Be Someone’s We’, combining physical and digital realms. The campaign aims to support customers through both good and challenging times, highlighting the power of networks in forming human/social bonds, promoting inclusivity, and fostering a sense of togetherness. Drawing inspiration from everyday life scenarios, the campaign emphasizes the importance of a network in fostering a better today and a brighter tomorrow.
The ‘Be Someone’s We’ campaign, partnering with Vi, aims to connect, engage, and uplift the mood of the young audience by demonstrating that even a small gesture can make someone feel less lonely and loved. Commenting on the unique issues pertaining to our times, Avneesh Khosla, CMO, Vodafone Idea, said, “Our new campaign ‘Be Someone’s We’ is designed to reflect our philosophy of inclusivity, helping the world become less lonely.”
