Leading telecom operator Vi has announced a new partnership with top OTT platform Sun NXT, that offers a rich library of South Indian blockbuster movies, exclusive series, TV shows, LIVE TV & more in seven languages – Tamil, Telugu, Malayalam, Kannada, Bengali, Marathi and Hindi. Sun NXT’s premium content is now included in the Vi Movies & TV Plus & Lite pack, priced at Rs 248 and Rs 154 per month respectively at no extra cost. With this addition, users can access Sun NXT along with other top OTT platforms, including Disney+ Hotstar, SonyLIV, ZEE5, ManoramaMax, etc.
Vi Movies & TV Plus pack will help customers save significantly on OTT subscriptions, while also saving them the hassle of managing individual subscriptions and payments for each OTT platform. A recent study conducted by FICCI-EY reported that Regional OTT content volume was at 52% vis à vis Hindi language content at 48% in 2023.
This highlights the importance of regional language content for national OTT platforms aiming to attract a broader audience. The partnership with Sun NXT enriches the Vi Movies & TV experience by adding more regional entertainment options, enabling customers to enjoy top-quality content across a host of languages – all in one App, one subscription.
