Upstox, India’s leading trading and investment platform, has launched a unique brand campaign, ‘Cut the Kit Kit, Get in the Market’. With this campaign, Upstox aims to help retail investors cut through the clutter, noise, and overload of information to invest right.
Upstox has identified the challenges faced by investors in the journey to investment success, such as mis-selling financial products, misleading advice, information overload, and complex jargon. These issues can lead to decisions that don’t align with an individual’s financial goals. Users often prioritize returns over risk and expense metrics, leading to poorly informed decisions and underconfidence. Upstox aims to address these challenges by addressing the complexities of the market and encouraging users to invest in what’s right for them, aiming to “Cut the Kit-Kit” of the market. Kavitha Subramanian, Co-Founder of Upstox, said, “Upstox’s mission is to empower every Indian with the right knowledge and tools to invest wisely across all asset classes, avoiding common pitfalls.”
Upstox has released a campaign film titled “Cut the Kit Kit, Get in the Market” to communicate its message to investors. The film takes place in a theatre setting, where an investor expresses interest in mutual fund investing, symbolizing the overwhelming banter and confusion in the market.
