United Breweries Limited, a subsidiary of HEINEKEN Company, is introducing Queenfisher Beer: The Queen of Good Times from the House of Kingfisher in Assam and Meghalaya. Encouraged by the overwhelmingly positive response from consumers in Goa, we are thrilled to extend this celebration of nurturing sisterhood bonds to new markets. The beer launch took place on May 18th at Exotica Green in Guwahati.
Initially launched on March 11th in Goa, the beer garnered significant interest from the public.The launch event also unveiled the iconic calendar, now known as The Galendar captures real-life stories of women, photographed by Avani Rai. Each page includes a QR code that, when scanned, reveals unique moments of sisterhood through films directed by Kopal Naithani.
The unique microsite, queenfisher.in, allows the public to experience the world of sisterhood as told by women and create their own personalized Galendars to share with others. The 500 ml Queenfisher Lager Beer will be readily available at top outlets in Assam and Meghalaya. Vikram Bahl, CMO, United Breweries Limited, said, “Society in Assam and Meghalaya has always been at the forefront of celebrating inclusivity and Queenfisher is proud to be part of this culture.”
