Aditya Birla Education Trust has launched a campaign to raise awareness about menstrual health and hygiene in Nagaland. The initiative, guided by Founder Ms. Advaitesha Birla, aims to bring positive change and empowerment in the state. Collaborating with local NGO partner NIRMAN, Ujaas has launched the first phase of its engagement, reaching out to adolescent girls and women through local schools, orphanages, government-run colleges, girls hostels, and communities.
The campaign aims to drive awareness, dismantle taboos, and foster positive conversations about menstrual health and hygiene. The Ujaas team conducted age-appropriate awareness sessions and distributed sanitary napkins during the first phase.
The initiative aims to distribute over 250,000 menstrual pads nationwide, reflecting Ujaas’ commitment to addressing menstrual health challenges, empowering women, and creating positive community impacts. The ‘Ujaas Menstrual Health Express’ is a unique initiative in India, covering 25 states and 107 cities. The Menstrual Health Express Van, designed to navigate diverse regions and communities, will engage with local NGOs to learn about menstruation cultures and practices. Speaking about the initiative, Ms. Advaitesha Birla, Founder of Ujaas emphasised, “In the state of Nagaland, we have reached out to schools, hostels, government run colleges and local communities driving awareness for menstrual health and hygiene through informative age appropriate awareness workshops delivered by trained professionals.
