Toyota Kirloskar Motor (TKM) successfully concluded its highly anticipated ‘Great 4X4 Expedition’ in the scenic North-east region, reaffirming its dedication to adventure and sustainability initiatives. The three-day event, held from March 8th to 10th, 2024, witnessed enthusiastic participation from 4X4 enthusiasts eager to explore the rugged terrains of PRP Valley in Guwahati and various scenic locations across Meghalaya.
Toyota’s flagship expedition, which began in May 2023, showcased the exceptional capabilities of its SUV lineup, including the renowned Hilux, LC300, Fortuner, and the Hyryder AWD. Participants experienced thrilling off-road drives under the guidance of expert 4X4 specialists, demonstrating Toyota’s commitment to delivering unparalleled driving experiences.
Environmental conservation was a central theme of the expedition, with participants actively contributing to tree planting efforts facilitated by the NGO Sankalpataru. Each participant received certificates for the trees planted on their behalf, highlighting Toyota’s dedication to sustainability and eco-conscious initiatives.Mr. Sabari Manohar, Vice President – Sales-Service-Used Car Business of Toyota Kirloskar Motor, expressed satisfaction at the positive response from the 4X4 community, emphasizing Toyota’s role in fostering camaraderie and promoting outdoor adventures.
