Toyota Kirloskar Motor has completed its fourth regional ‘Great 4X4 Expedition’ in the Eastern Region, showcasing an extraordinary journey filled with off-roading experiences. The expedition, which began in Southern India and continued through Western and Northern regional drives, captured the hearts of discerning 4X4 enthusiasts.
The experiential drive featured an impressive line-up of exceptional 4X4 SUVs, including the Hilux, LC300, Fortuner, and Hyryder AWD (All Wheel Drive). These SUVs, acclaimed for their exceptional off-road capabilities and driving comfort, illuminated the journey, showcasing outstanding performance and enhancing the overall experience. The expedition began at Ajodhya Hill Top in Purulia, West Bengal, and brought together a diverse group of participants, including owners of Toyota and various other SUV brands. Toyota’s rich motorsport heritage continues to inspire the development of versatile 4X4 SUVs built on the renowned QDR (Quality, Durability, and Reliability) that have earned the trust of millions of customers.
Mr. Atul Sood, Vice President of Sales and Strategic Marketing, Toyota Kirloskar Motor said, “As we celebrate the successful conclusion of the East Regional ‘Great 4X4 Expedition by Toyota,’ we extend our heartfelt appreciation to all the participants, supporters, and partners who have played an integral role in this extraordinary journey.