The ‘A Behavioural Change Demonstration’ (ABCD) sanitation initiative, run by Toyota Kirloskar Motor (TKM), has been set to commence in Raichur with the primary goal of reaching out to underserved populations. A one-year refresher program covering schools in three parts is also expected to be implemented. The ABCD Refresher Program aims to promote sanitation awareness by motivating students, teachers, and communities to maintain clean and hygienic school washrooms. In the first phase, 250 schools and 15,000 students will be covered, while the remaining schools will be covered in the next two phases.
In Ramanagara District, the ABCD Program was initially launched in 2015 and will continue to be used in 1004 government schools through 2020. The ABCD Program has been implemented with great success, especially in terms of empowering students and encouraging a behavioral shift toward cleaning.
Speaking on the occasion, Mr. Vikram Gulati, Country Head & Executive Vice President, Corporate Affairs and Governance, Toyota Kirloskar Motor said “Through this initiative, we aim to bring about a significant behavioral shift towards better sanitation practices, not just within schools, but also in homes and communities.”
