Toyota Kirloskar Motor (TKM) has reported its highest monthly sales ever, achieving a remarkable milestone of 27,474 units sold in June 2024. This represents a significant 40% increase compared to the same month last year, underscoring the company’s robust growth trajectory. The sales comprised 25,752 units sold domestically and 1,722 units exported, highlighting TKM’s strong performance both in the domestic market and overseas.
Mr. Sabari Manohar, Vice President of Sales-Service-Used Car Business at Toyota Kirloskar Motor, attributed this success to the overwhelming response to TKM’s entire lineup of MPVs and SUVs. He emphasized the company’s customer-centric approach and the rollout of value-added services, which have enhanced customer satisfaction and expanded market reach, including into smaller regions and rural areas.The launch of the Urban Cruiser Taisor has been particularly noteworthy, with doubling orders compared to the previous month. This SUV, available in multiple engine options, reflects Toyota’s strategic focus on the growing SUV segment in India.
TKM’s impressive sales performance in the first half of 2024, with a cumulative growth of 47% year-on-year, underscores its strengthened market position and consumer preference for its reliable vehicles. The company continues to innovate with initiatives like the Toyota U-Trust, aimed at offering high-quality used cars with transparency and convenience.In addition to its urban success, TKM’s strategic expansion into rural markets has bolstered its overall market presence, ensuring a broadened customer base and sustained growth momentum.
