Toyota Kirloskar Motor (TKM) has commenced the latest installment of its renowned “Great 4X4 Expedition by Toyota” from Guwahati, marking the fifth leg of this esteemed off-road journey. This strategic expansion into Northeast India highlights TKM’s dedication to adventure-driven experiences and sustainable practices within the automotive industry.
Running from March 8th to 10th, 2024, this expedition epitomizes TKM’s vision of fostering a vibrant community of 4X4 enthusiasts nationwide. Participants, including owners of Toyota and other SUV brands, will navigate the challenging terrain of PRP Valley and Meghalaya aboard iconic models like the Hilux, LC300, Fortuner, and Hyryder AWD.The expedition’s itinerary encompasses meticulously curated off-road tracks, showcasing the exceptional capabilities of these vehicles while prioritizing participant safety through comprehensive planning and expert guidance.
In alignment with TKM’s sustainability initiatives, participants will engage in a virtual tree planting drive in collaboration with the esteemed Sankalp Taru NGO, reaffirming TKM’s commitment to environmental conservation.Mr. Sabari Manohar, Vice President – Sales-Service-Used Car Business at TKM, emphasized the expedition’s significance in promoting camaraderie, adventure, and environmental responsibility. He expressed gratitude to all participants and reiterated TKM’s steadfast commitment to delivering innovative, inclusive, and sustainable experiences.
