Toyota Kirloskar Motor (TKM) has unveiled its latest dealership, Preet Toyota, in Jorhat, Assam, marking a strategic move to strengthen its footprint in Northeast India. The 26,000 sq. ft. facility offers end-to-end Sales, Service, and Spares (3S) support, including a T Gloss studio for premium car care and Toyota U-Trust services for used vehicle transactions. The launch was graced by Mr. Masaru Shimada, Deputy Managing Director, Toyota India & Middle East, alongside Mr. Arun G Nair, Vice President and Chief Representative – East Region, and Mr. Akash Agarwal, Dealer Principal of Preet Toyota.
Jorhat stands out as a vital economic and cultural center in Upper Assam, with growing demand for reliable and aspirational vehicles. The new dealership is well-positioned to cater to a diverse customer base across the city and its surrounding regions, delivering Toyota’s full model lineup—from the Innova Hycross and Fortuner to premium offerings like the Camry Hybrid and Vellfire.
The capital of Meghalaya and a key market in Northeast India, the demand for trusted automotive brands continues to rise amid increasing urbanization and disposable incomes. Toyota’s expanding presence, including the new Jorhat outlet, is expected to complement existing dealerships, reinforcing customer access to quality vehicles and after-sales support across the region. With this launch, TKM’s network expands to 1,187 dealerships nationwide, reaffirming its commitment to growing in Tier 2 and Tier 3 markets and delivering comprehensive mobility solutions.
