Toyota Kirloskar Motor (TKM) has announced the fourth zonal flag-off of the ‘Great 4X4 Expedition by Toyota’, bringing an exciting off-road journey across India. The event will take place in the picturesque landscape of Ajodhya Hill Top, Purulia, West Bengal, from October 13th to 15th, 2023.
The event features a convoy of remarkable 4-wheel drive (4WD) SUVs, including Toyota’s admired models like Hilux, LC300, Fortuner, and Hyryder AWD. The owners of SUVs from other brands will also participate in the fun-filled and adventurous drive.
The adventure began today, at the luxurious Kushal Palli Resorts, which is expected to navigate 4X4 enthusiasts through many challenging terrains. The expedition emphasizes Toyota’s safety-first approach, with experienced 4X4 professionals guiding participants. The event also emphasizes eco-activity, aligning with Toyota’s commitment to environmental protection and reducing carbon footprints. Participants will contribute to a clean-up drive and a virtual tree plantation in collaboration with Sankalp Taru, an esteemed environmental preservation initiative.