Tata Tea Premium, the flagship tea brand of Tata Consumer Products Ltd., celebrates Independence Day with a distinctive touch, launching its #DeshKaGarv – Pradesh Ki Kala collection. This limited-edition release features Kantha embroidery, a traditional art form, to commemorate Kolkata’s historic first metro line.
The #DeshKaGarv collection stands out for its vibrant depiction of Kolkata’s cultural landmarks, encapsulating India’s rich heritage through intricate regional art. The initiative highlights Tata Tea Premium’s commitment to blending national pride with regional artistry.Available exclusively at www.indiakichai.com, the collection offers consumers a chance to own a unique piece of history. Notably, 100% of the proceeds from the collection will support The Plated Project’s efforts to sponsor meals for underprivileged children.
Puneet Das, President of Packaged Beverages (India and South Asia) at Tata Consumer Products, commented, “Our Independence Day campaign reflects Tata Tea Premium’s dedication to celebrating India’s culture and history. This collection not only honors our heritage but also supports a vital cause.”Chitresh Sinha from The Plated Project added, “Partnering with Tata Tea Premium aligns with our shared mission to create impact. This collection is a beautiful blend of art and philanthropy.”
