Tata Tea Premium celebrated Independence Day with its “DeshKeDhaage” campaign, featuring one of India’s largest 3D Interactive Anamorphic Experiences. Enlivened through one of the largest 3D anamorphic outdoor activations in the country, this unique on-ground installation showcased the vibrant stories of Indian Handlooms showcased through special edition packs of Tata Tea Premium, at DLF CyberHubin Gurugram from August 13 to17, 2023. The immersive experience, executed in collaboration with Laqshya Media Group, took consumers on a colorful joyride through the artistry of some of India’s iconic handloom weaves, exuding pride and glory.
The immersive experience showcased the grandeur of Banarasi Silk, Chanderi, Phulkari, Pochampally, Panja Durrie, and Patan Patola. The 3D anamorphic installation exemplifies Tata Tea Premium’s commitment to enabling distinctive and differentiated experiences for its consumers. The event exemplifies Tata Tea Premium’s commitment to enabling distinctive and differentiated experiences, showcasing the brand’s commitment to innovation and consumer-centricity.
Commenting on the successful 3D anamorphic outdoor installation, Puneet Das, President – Packaged Beverages (India and South Asia), Tata Consumer Products, said, “Tata Tea Premium’s DeshKeDhaage campaign endeavors to celebrate India’s vivid handloom legacy, and by seamlessly integrating technology with it through 3D anamorphic outdoor, which happens to be one of India’s largest.”
