As the heart of Bengal beats in harmony with the vibrant rhythms of Durga Pujo, Tata Tea Gold, West Bengal’s largest selling tea brand is celebrating this festive season by bringing alive the craftsmanship of Kumartuli. Tata Tea Gold has launched limited edition Kumaratuli-themed festive packs and leveraged technology to bring them alive.
Based on the theme ‘Kumartuli Art is the Heart of Bengal,’ the five-pack series captures the essence of Pujo through five symbolic elements each celebrating the five days of Pujo: Dhaki, Shankho Dhwani, Ashtami Pujarin, Dhunuchi dance, and Sindoor Khela. Each element has been depicted through figurines which are meticulously sculpted in the Kumartuli style.
Each pack also features a QR code- upon scanning the same, the figurines come to life in an AR-Enabled environment through the phone. Mr. Puneet Das, President – Packaged Beverages (India and South Asia), Tata Consumer Products, said, “Tata Tea Gold, West Bengal’s favorite tea brand, has always taken pride in celebrating the region’s art, culture, and heritage. Durga Pujo is the biggest festival in West Bengal and this year, in collaboration with the sculptors of Kumartuli, we are humbled and delighted to present their unparalleled artistry through our 360-degree festive campaign.”
