Tata Tea Gold, West Bengal’s leading tea brand, has unveiled its Durga Pujo campaign — Banglar Shilpi Shojjito Pujo — as a tribute to the state’s art and culture. The brand introduced limited edition festive packs designed in collaboration with local Bengali artists, each reflecting unique interpretations of Pujo celebrations through acrylic, oil, pastel, watercolor, and digital art.
Artists like Goutam Sarkar, Gopal Naskar, Gourab Kundu, Anjan Bhattacharya, and Joyeeta Bose brought alive the festive essence — from the rhythm of the dhak to sindoorkhela — on collectible packs that combine nostalgia with cultural pride. The campaign was formally launched on September 16 at Taj Bengal, Kolkata, in the presence of Tata Consumer Products President – Packaged Beverages, Puneet Das. The event also featured live art demonstrations and the premiere of a festive AI-powered TVC capturing Pujo as a “living painting.”
Traders and tea retailers expressed optimism that the campaign would boost festive-season sales. With strong consumer demand during Durga Pujo, many shopkeepers believe the artist-designed packs will not only appeal to tea buyers but also serve as collectibles, adding a cultural touch to household purchases. “Durga Pujo is not just a festival, it is an emotion that binds West Bengal,” Das said, adding that Tata Tea Gold aims to make celebrations “even more special” through these designs.
