Tata Tea Agni, a prominent tea brand in Bihar and Jharkhand, is celebrating Chhath Puja with a unique initiative showcasing the traditional art of Sikki Grass Craft. The brand launched a limited edition festive pack series that captures the essence of the festival while promoting regional pride and heritage.
The ‘Sikki Kala Mahotsav’ held at City Centre Mall on November 4th and 5th unveiled a striking life-sized installation made entirely of Sikki grass. This installation, crafted by local artisans, features figurines representing the four days of Chhath Puja: Nahay Khay, Kharna, Sandhya Arghya, and Usha Arghya. The event included live demonstrations by artisans, providing attendees a glimpse into this intricate craft.
Bhagalpur region has shown increasing interest in locally sourced products, making this campaign particularly timely. Tata Tea Agni’s initiative not only resonates with the community’s cultural values but also strengthens consumer engagement, where traditional practices are celebrated. Puneet Das, President of Packaged Beverages at Tata Consumer Products, emphasized the importance of connecting with local heritage, which has made Tata Tea a beloved choice among consumers in the region.
