Sustainable is indeed attainable. In a big push to its long-term mass movement on promoting green energy adoption in India, Tata Power, one of India’s largest integrated power companies, and News18 released an inspirational film on television and digital platforms on Earth Day 2023, promoting the theme of “Invest in our planet”.
Set in Ladakh, the film depicts how solar power is leading to a future of great possibilities, and inspires us all to ‘switch to’ greener options, without being worried about ‘switching off.’ Tata Power exhorts all Indians to invest in the planet by adopting clean energy and #DePowerKoGreenSignal. The Sustainable is Attainable movement has been encouraged by Union Ministers Shri R K Singh, Nitin Gadkari, and Amitabh Kant and supported by corporate leaders across India and the world.
The movement aims to spread the use of green and clean energy in India and popularize a sustainable lifestyle for millions of Indians through affordable green energy products and solutions. Tata Group has identified new energy as a major focus for its contribution to India’s Net Zero Goals. Tata Power is leading India’s energy transition with its iconic projects. Jyoti Kumar Bansal, Chief – Brand & Communications, Tata Power said “The film showcases this effectively”.
