On World Iodine Deficiency Day (WIDD), Tata Salt, India’s leading iodized salt brand, emphasizes its ongoing commitment to combating iodine deficiency disorders (IDD) in children nationwide. Since its inception in 1983, Tata Salt has played a pivotal role in raising awareness about iodine, an essential micronutrient crucial for mental and physical development during early childhood.
Despite the findings from the 2018-19 India Iodine Survey indicating that only 55% of the population is aware of the benefits of iodized salt, Tata Salt remains resolute in its mission to enhance public knowledge. Deepika Bhan, President of Packaged Foods – India at Tata Consumer Products, stated, “Our brand has built a legacy of trust, consistently delivering quality that millions of families rely on.”
In Darbhanga, Tata Salt’s reputation as a reliable source of iodized salt remains strong. Local families prioritize its health benefits, viewing it as an essential component of their diets to combat nutritional deficiencies. Through ongoing education and availability, Tata Salt aims to ensure that every household has access to iodized salt, fostering a healthier future for communities across India.
