Tata Passenger Electric Mobility Ltd. (TPEM) has launched its #EasyToEV campaign – a myth busting campaign devised to educate customers and demystify several hearsays around EVs, fostering confidence among fence sitters and potential owners. This campaign was launched across platforms and was also showcased during the Tata IPL 2024 to capture a vast set of audience.
Tata.ev is promoting the #EasyToEV campaign, aiming to democratize electric vehicles (EVs) in India. The campaign engages with both supporters and skeptics, highlighting the ease of life with EVs. The campaign also boosts confidence among potential buyers, as the EV segment in India has seen 90% year-on-year growth in FY 24. Tata.ev aims to capitalize on this opportunity to increase EV adoption in the country.
This campaign is an extension to the Tata.ev’s‘go.ev’ series of videos launched during last year’s Tata IPL 2023, which addressed various reasons for adopting an EV. Aimed at empowering the next generation of EV buyers in India, this year’s #EasyToEV campaign tackles key barriers through a series of relatable, light-hearted vignettes, ensuring maximum impact and resonance. As a testament to innovation and the pursuit of a sustainable future, this campaign has sparked continuous conversations about EV adoption.
