Tata AIA Life Insurance, a leading life insurance company in India, has introduced its new brand positioning theme, ‘Har Waqt Ke Liye Taiyaar’, emphasizing its commitment to partnering with consumers for a fikar-free life. The new positioning expands the brand’s focus on protection, effectively conveyed by the earlier theme of ‘Rakshakaran Ki Reet’. It thus enables Tata AIA to become lot more relevant and add value to consumers across the many special moments in their life.
Tata AIA has launched a new brand theme featuring India’s legendary athlete Neeraj Chopra, who is featured in multiple avatars of Fortune Tellers. The campaign, which has a humourous tone, conveys the brand’s message of empowering consumers to be prepared and fulfill their aspirations.
A post-release consumer survey showed that 96% of the 500 respondents liked the campaign’s creative and messaging, highlighting the brand’s support for consumers. The campaign aims to boost consumer confidence in Tata AIA Life Insurance solutions. Girish Kalra, Chief Marketing Officer, Tata AIA said, “It resonates with our endeavor to offer innovative insurance, wealth creation, wellness and retirement solutions coupled with ‘best in class’ service to our consumers, always.”
