Taneira, the ethnic wear brand from the Tata Group, has rolled out its first-ever nationwide sale, offering up to 40% off across sarees, festive lehengas, unstitched kurta sets, and ready-to-wear ensembles. This move follows the brand’s ~30% growth in FY25 and is aligned with its strong start in FY26, propelled by rising demand during the wedding season.
With a footprint of 80 stores across 41 cities, Taneira continues to expand its appeal. The brand reported an exceptional 48% sales growth in Bihar during FY25, highlighting the region’s growing affinity for premium ethnic wear. In Patna, the festive buzz has already begun, with heightened footfall seen at Taneira’s outlets on Boring Road, Bailey Road, and Kankanbagh Road. Local shoppers are embracing the opportunity to purchase authentic, handcrafted sarees and garments at attractive prices ahead of the festive season.
Speaking on the occasion, Mr. Nitish Parashari, Area Business Manager said, “This is the first time we’re offering discounts across such a wide range, with products available at up to 40% off. The offer is just an added benefit along with experiencing the richness and purity that Taneira stands for. With a wide variety of authentically sourced handcrafted products and our promise of purity and quality in every piece, we aim to make this experience truly special for our discerning clientele.” From Banarasis to Vegan weaves, Taneira celebrates Indian weaving traditions while ensuring authenticity, quality, and a premium shopping experience.
