Taneira, a TATA product, has announced its first-ever nationwide sale, offering up to 40% off across a diverse range of ethnic wear, including sarees, lehengas, ready-to-wear outfits, and unstitched kurta sets. The move comes on the heels of an impressive ~30% growth in FY25, with FY26 already seeing a strong start, powered by heightened wedding shopping activity.
The sale marks a strategic move by Taneira to capitalize on the early onset of the festive season. With 80 stores in 41 cities, the brand is positioning itself as a premier destination for authentic and handcrafted Indian wear. “This is the first time we’re offering discounts across such a wide range,” said Somprabh Kumar Singh, Chief Sales and Marketing Officer, highlighting the brand’s dedication to quality and tradition.
In Bhagalpur, a hub of silk and textile lovers, the offer has sparked significant interest among local shoppers. The Taneira showroom at Tilkamanjhi Chowk has seen increased footfall, especially from customers seeking pure fabrics and traditional weaves that reflect India’s rich textile legacy.
