Taneira, the women’s ethnic wear brand from the House of Tata, has launched its festive collection Miara: Crafted by Hand, Rooted in Purity, blending contemporary designs with traditional weaves. Featuring silks and cottons from diverse weaving traditions, the collection aims to redefine festive dressing and gifting.
Accompanied by the campaign The Gift of Pure Love, the brand highlights the saree as a timeless token of affection. To enhance the shopping experience, Taneira has introduced limited-period festive offers, including a ₹1,000 voucher for every ₹10,000 spent and a 0.2 g Tanishq gold coin on purchases above ₹50,000. The offers remain valid till October 20, 2025. Additionally, its Golden Cocoon plan enables customers to realize their dream drape gradually.
Ambuj Narayan, CEO of Taneira, said, “With Miara, we bring imagination and heritage together in versatile drapes. We anticipate high double-digit growth this festive season, backed by strong consumer sentiment.” In Bhagalpur, a city renowned for its silk heritage, the launch has drawn special attention. Shoppers at Taneira’s Tilkamanjhi Chowk showroom view the collection as a bridge between traditional craftsmanship and modern fashion trends, boosting enthusiasm ahead of the festive rush.
