Swiggy has rolled out a special festive offering by partnering with seven of Kolkata’s leading Durga Puja pandals to launch the ‘Bhog Experience Box’. Priced at just ₹21, the company has curated 6,000 boxes available for pre-order on the Swiggy app from September 28, with deliveries starting September 29. The Bhog Experience Box has been designed to capture both the rituals and culinary traditions of the festival. Each box includes flowers used in puja, sindoor, a handcrafted clay idol of MaaDurga and festive dishes such as AlooBhaja, Labra Curry, Kichuri, Luchi, Polao and Payes.
Committees like AhiritolaSarbojoninDurgotsab, Santoshpur Lake Pally and BokulBaganSarbojoninDurgotsav are among the key partners. In Kolkata, the initiative is expected to create new opportunities in the city’s vibrant festive economy, which has traditionally been driven by sweet shops, caterers and food stalls. By digitising the experience, Swiggy is tapping into a growing consumer appetite for convenience while supporting local vendors and pandal committees, potentially reshaping the way households consume puja delicacies.
This latest move builds on Swiggy’s earlier innovations, including the “BhogElo Boney” floating pandal initiative in the Sundarbans in 2024 and partnerships during Ganesh Chaturthi in Mumbai and Pune earlier this year.
