Sugar Pop Beauty, young India’s favorite makeup brand, a Bollywood actress Shehnaaz Gill as its first brand ambassador. This partnership between the Bigg Boss star and the young, fun makeup brand will further strengthen SUGAR POP’s position as a fan favorite and create new opportunities for massive customer acquisition, especially with the Gen Alpha and Gen Z audience who are new to India. makeup
Shehnaz will be seen for the first time in a short digital promotional campaign that reinforces the brand’s USP of easy-to-use high-quality makeup products and announces her as the face of the brand.
Commenting on the partnership, Gill said, “This partnership feels like a perfect match as if it was destined. I wholeheartedly support SUGAR POP’s mission to make high-quality, user-friendly makeup products accessible to all young Indian women. The country.” It aligns perfectly with my own beliefs, and I am thrilled to be a part of this initiative that aims to empower and advance women in every corner of our country.”
