Soch, India’s largest occasion and evening wear brand, has launched its Spring Summer Collection 2023. The collection draws inspiration from the rich legacy of traditional Indian art and crafts, such as mural crafts, decorative art at door fronts, and Ikat weaving techniques. It pays homage to the diverse range of traditional art forms that have been a part of Indian culture for centuries, such as Kolam, Lippan art, and Ikat.
The Kolam Edit collection draws inspiration from geometric patterns made with white rice powder in the form of Rangoli. The “Muse of Mirrors” capsule is inspired by the traditional Lippan mural craft from Kutch, Gujarat. The “Ikat Impressions” collection features sarees inspired by traditional Ikat weaves. The colors of the Soch Spring Summer Collection 2023 are light, summary with emphasis on pastels, that capture the essence of the season.
The collection comprises sarees, salwar suits, kurtas, tunics, kurta sets, lehengas, kaftans and more in a broad spectrum of colors, making it perfect for any occasion. The summer collection features traditional prints, intricate work, and exquisite designs. With fluid silhouettes, breezy structures, and lightweight fabrics, this collection is perfectly curated for you to “Step Out and Shine” this summer. Priced at INR 798 onwards, the summer collection is available at all Soch outlets and online on www.soch.com
