Sony India today announced music icon King as the new brand ambassador for its audio product segment. The first campaign “King Meets The King” for Sony’s SRS-XV800 discless party speakers goes live today.
The collaboration with king comes at a time when Sony India is trying to strengthen its connect with the youth.
Sunil Nayyar, Managing Director, Sony India said, “Sony India is committed to providing top-notch audio products that resonate with music enthusiasts across the country. We are thrilled to have King as our brand ambassador for the audio segment. This partnership is of immense significance as we both share a common goal. To bring the best and most immersive audio experience to our customers. King’s impact on the youth and his dedication to music is perfectly aligned with our vision for the audio division. Together, we will continue to strive for excellence and bring the magic of music to the hearts of millions.”
Brand Ambassador King said, “I’ve been a huge Sony fan growing up and Sony has played a big role in my life as a musician. I am thrilled to be a part of the Sony family, a brand that represents music to me My passion for music and Sony’s world-class audio products together will set the stage for an extraordinary journey into the world of extraordinary audio experiences.”
