SMFG India Credit, a leading NBFC, has concluded the 8th edition of its flagship rural outreach initiative, Pashu Vikas Day (PVD), reinforcing its strategic positioning in India’s rural credit ecosystem. Held on February 14 under the theme ‘Sarvottam Seva: Pashu, Parivar aur Pragati’, the programme integrates livestock welfare with livelihood enhancement and long-term rural market development.
Launched in 2014, PVD has scaled into one of the country’s largest single-day cattle welfare interventions. The 2026 edition recorded outreach to over 1.55 lakh lives, including treatment of nearly 1.4 lakh cattle and healthcare support for more than 14,000 individuals, collectively benefitting upwards of 30,000 households. The initiative was executed across 16 states through 510 SMFG Gramshakti branches, underlining the company’s expanding rural distribution network.
In Bihar, camps were organised at 31 locations, providing veterinary check-ups, free medicines, vaccinations and advisory support on improving milch animal yield to around 7,900 cattle, covering more than 1,700 households. Managing Director and CEO Ravi Narayanan said the initiative aligns empathy with scalable impact, strengthening rural economic linkages where livestock health directly influences household income. PVD’s scale has earned multiple recognitions, including listings in Limca Book of Records (2015), Best of India Records (2018), World Book of Records (2019), World Records Union (2024), and a Guinness World Record in 2025 for conducting the largest cattle welfare lesson simultaneously across India.
