Shriram Finance Ltd. has launched its dynamic new brand campaign, #TogetherWeSoar, showcasing cricket icon Rahul Dravid as the face of the initiative. The campaign underscores Shriram Finance’s core belief that strong relationships with customers empower them to overcome challenges and realize their dreams.
Dravid, revered for his leadership and resilience, represents the values of teamwork that Shriram Finance promotes. In a unique touch, veteran actor Naseeruddin Shah lends his voice to the Hindi ad, titled Har Indianke Saath: Judenge. Udenge, while regional versions feature the creative contributions of notable lyricists like K.S. Chandrabose (Telugu) and Madhan Karky (Tamil).
The campaign is set to reach a diverse audience through a comprehensive 360-degree media approach, including TV, digital platforms, and print, with strategic placement in Pro Kabaddi League broadcasts. In Asansol, the campaign is expected to resonate with local consumers, who are increasingly seeking financial support for personal and business growth. With Shriram Finance’s emphasis on partnerships, Asansol residents view the brand as a trusted ally in their journey toward financial stability and success. This move aligns with the growing aspiration for financial empowerment in emerging markets.
