For millions of two-wheeler riders across India, summer heat is more than just discomfort—it’s a daily struggle against engine overheating and performance drop. To address this, Castrol India Limited has relaunched Castrol Activ with an upgraded API SN formula and a refreshed look featuring Shah Rukh Khan. The new formulation provides 3X protection, shielding engines during start-up, running, and shutdown.
The brand’s new campaign, #GarmiMeinBhi3xProtection, starring Shah Rukh Khan, brings this issue to life. The TVC, set in Rajasthan’s scorching heat, showcases how Castrol Activ outperforms ordinary engine oils, ensuring uninterrupted bike performance. The campaign, conceptualized by Ogilvy India, will be rolled out in 10 languages across digital, print, and outdoor media, alongside Baadshah Mechanic Jalsas in 40 cities, engaging 30,000 mechanics.
The new Castrol Activ is now available in retail stores and online, ensuring that bikers across India can ride with confidence—no matter the heat.
