ICICI Bank in West Bengal has introduced a program to make banking more convenient for senior citizens. The bank has established desks with Relationship Managers at all branches, providing personalized assistance for various banking requirements, including form 15H, life certificates, fixed deposits, and interest certificates. In case the senior citizens want to avail of these services from the convenience of their home, they can do so digitally on the Bank’s retail banking application, iMobile Pay. Additionally, the Bank has made banking services available at the doorstep of senior citizens to provide improved convenience to them throughout the state.
ICICI Bank has launched a comprehensive ad campaign titled ‘Moner Moton Banking’ featuring West Bengal actors Prosenjit Chatterjee and Sabyasachi Chakraborty. The bank also launched a talent search called ‘Tarar Khonje’, exclusively for West Bengal residents and NRIs above 50 years old.
The search covers various categories such as dancing, singing, poetry recitation, musical instruments, stand-up comedy, and photography. The winners will be rewarded with an opportunity to appear on television with actor Prosenjit Chatterjee, known as Bumba Da. Mr. Akash Raghav, State Head- West Bengal and North East, ICICI Bank said, “Through this campaign, our aim is to celebrate the artistic and cultural prowess of Bengal’s talented residents.”
