Seltos, India’s most loved SUV and the first and best-selling premium SUV of Kia India has reached the 5-lakh mark in just 46 months of its launch. The iconic brand and the original Badass which started its journey with Kia’s India foray in August 2019 reinvented and unlocked immense value for the SUV segment. It has become a source of pride for India’s automotive industry with its segment-first features, accelerated performance, class-leading connectivity, and futuristic design.
The Seltos was designed to cater to discerning and forward-thinking customers in search of a premium driving experience. It was born out of the ‘Make in India, for the World’ initiative, revolutionizing the SUV segment with its unrivaled combination of design, performance, and technology.
It has become a beloved and trusted automotive brand in the country. Seltos has been a key part of Kia India’s success, contributing 55% of net sales and being exported to nearly 100 overseas markets. Mr. Tae-jin Park, MD & CEO, Kia India said, “It is an incredibly emotional moment for us as we witness Seltos’ incredible journey, evolving from a daring newcomer to an iconic symbol of badassery.”
