Seagram’s Royal Stag has officially partnered with Netflix’s global sensation Squid Game for its highly anticipated second season. This collaboration brings together Royal Stag’s ‘Live It Large’ philosophy with the cultural phenomenon that has captivated millions worldwide, offering fans a larger-than-life experience and aligning with the show’s massive appeal among the younger generation.
Joydeep Basuroy, General Manager – Marketing at Pernod Ricard India, shared, “Our partnership with Squid Game season 2 is a strategic move to strengthen Royal Stag’s emotional connection with the youth, who are deeply passionate about K-culture. The brand has always represented those who dream big and live with purpose, values shared by the show itself.”
The collaboration will be promoted across digital platforms, featuring Squid Game’s signature elements and exclusive giveaways. The #PlayItLarge campaign trended on Twitter following the show’s premiere on December 28, 2024. In Asansol, the partnership is expected to create significant engagement, especially among the city’s youthful and aspirational consumers. Asansol’s rising urban population is increasingly drawn to global entertainment trends, making this collaboration a perfect opportunity for Royal Stag to expand its reach and strengthen its connection with this dynamic market.
