In anticipation of Galaxy Unpacked on January 17, Samsung is teasing new mobile AI-powered capabilities. To celebrate the new era of Galaxy innovations, Samsung teamed up with Marvel Studios’ “What If…?” Season 2 for an epic takeover of Sphere’s giant exterior LED display on January 8.
The Las Vegas skyline, featuring Doctor Strange, signals the upcoming introduction of new mobile AI capabilities for Galaxy users worldwide, resembling the character’s ability to explore endless possibilities.
Samsung Electronics EVP & Head of Marketing of Mobile eXperience Business, Stephanie Choi, said Galaxy AI would empower users in every facet of life. The campaign teased one of the ways Samsung is evolving and pioneering mobile technology through a special collaboration with a long-standing tech industry partner. The event is set to air on January 17 before Galaxy Unpacked 2024.
