JioCinema has roped on cricketer Sachin Tendulkar as their brand ambassador. As per the company’s information, Tendulkar will further strengthen JioCinema’s efforts to make sports viewing synonymous with digital.
Tendulkar started his new innings with JioCinema in a film where he urged fans to watch IPL only on JioCinema. In addition, the former Mumbai Indians player and captain will participate in several initiatives featuring on Sports18, JioCinema and various social media platforms, the company said.
