RoyalOak Enters New Markets with Aggressive Retail Push in Northeast India

Leading furniture brand Royaloak Furniture has expanded its retail presence with the launch of its second flagship store at Dharapur in Guwahati. The new store showcases the brand’s premium international furniture collections and reinforces its commitment to delivering high-quality home furnishing solutions in Northeast India. The store was inaugurated in the presence of Vijai Subramaniam, Chairman, Royaloak Incorporation Pvt Ltd and Mathan Subramaniam, Managing Director. Spread across 18,500 square feet, the store offers a comprehensive range of furniture for living rooms, bedrooms, dining spaces, study and office areas, outdoor settings, home décor and mattresses.

The expansion is expected to generate employment opportunities and strengthen partnerships with local vendors and stakeholders. Speaking at the launch, Subramaniam said the company remains committed to expanding its footprint and delivering international-quality furniture at affordable prices while enhancing customer experience in emerging markets. Royaloak Furniture is India’s premier furniture brand, offering modern and luxurious furnishings for every home. Founded in 2010, the company operates over 200 stores across India and the UAE and provides more than 10,000 products sourced from 12 countries.