Kicking off the festive fervour in India, Royal Stag Packaged Drinking Water has unveiled a new campaign #CelebrateLarge. The campaign showcases how today’s youth want to infuse different festive celebrations with their unique style and energy. The campaign tagline, ‘Generation Large ka Celebration Large,’ elegantly weaves this desire of the young generation with the brand’s Live It Large philosophy.
The campaign features India’s T20 cricket captain Surya Kumar Yadav and is an engagement-led 360 campaign, including an interactive AI film, an innovative AR-enabled festive canvas, and a chance to celebrate with the Indian cricket superstar himself, Surya Kumar Yadav.
The campaign film beautifully showcases all major festivities across regions and also invites audience to #CelebrateLarge with Surya Kumar Yadav. Kartik Mohindra, Chief Marketing Officer and Head of Global Business Development, Pernod Ricard India said, “Festivals are the perfect occasions for the youth to infuse with their unique style & energy and create memories to cherish for years to come, and of course, to Live it Large.” Mayuresh Dubhashi, Chief Creative Officer, FCB India, shared, “There’s an inherent desire in today’s youth to make every celebration large.” https://www.youtube.com/watch?v=qAAiCXyKkFM
