Seagram’s Royal Stag has launched the fourth edition of Royal Stag BoomBox – The Original Sound of Generation Large – with a grand opening at Aquatica Ground, Kolkata on February 21. Positioned around its philosophy of ‘Living It Large’, the platform blends Bollywood melodies with hip-hop beats, while expanding into immersive art, culture and gaming experiences.
Building on the success of previous editions, Season 4 integrates music and gaming into a single large-format entertainment property. The Kolkata edition drew thousands of attendees, turning the venue into a multi-sensory space featuring interactive zones, vibrant installations and curated food experiences. The evening opened with a live gaming face-off led by Payal Dhare, followed by DJ Sahil Gulati’s set. Dino James energized the crowd with his rap performance, while rock band Fossils delivered a powerful showcase on home ground. Armaan Malik headlined the night with a finale performance of his popular tracks.
Artists highlighted the platform’s cross-genre appeal and strong audience connect. Royal Stag BoomBox will next travel to Vizag on March 7, Mumbai on March 21 and Mohali on March 28, strengthening its position as a multi-city experiential entertainment brand targeting India’s “Generation Large.”
