Seagram’s Royal Stag BoomBox is set to return for its third edition, blending Bollywood’s timeless melodies with the raw energy of hip-hop. Produced by Mirchi, this year’s festival features a star-studded lineup, including Armaan Malik, Amit Trivedi, Neeti Mohan, Raftaar, Ikka, and DJ Yogii, along with an exciting gaming collaboration with Ampverse DMI Pulse. The festival will tour major cities, including Hyderabad, Mumbai, Gurugram, Guwahati, and Asansol.
Asansol, a rapidly developing industrial city with a youthful and energetic population, presents a unique market opportunity for the festival. With increasing disposable incomes and a growing interest in modern entertainment, Asansol’s audience is poised to embrace the fusion of music, art, and gaming that Royal Stag BoomBox offers. The festival’s interactive installations, AR/VR technology, and live gaming showdowns are expected to captivate the local crowd, elevating the entertainment experience in the region.
Kartik Mohindra, CMO at Pernod Ricard India, said, “Royal Stag BoomBox continues to bring together diverse music genres and cutting-edge experiences, truly embodying our ‘Living it Large’ philosophy.” The festival’s third edition is poised to set new benchmarks in youth engagement and entertainment across India.
