Seagram’s Royal Stag is set to revolutionize the music festival landscape with the highly anticipated second edition of Royal Stag BoomBox, leveraging innovative technology to deliver an unparalleled experience for attendees. With an impressive lineup boasting industry heavyweights like Badshah, Armaan Malik, and Nikhita Gandhi, the festival is poised to showcase the intersection of music and technology like never before.
Royal Stag BoomBox 2.0 is not just a music festival; it’s a technological marvel that pushes the boundaries of what’s possible in live entertainment. From augmented reality installations to AI-based engagement platforms, attendees can expect a truly immersive and interactive experience that transcends traditional music festivals.
Kartik Mohindra, CMO of Pernod Ricard India, highlighted the festival’s focus on innovation, stating, “Royal Stag BoomBox is at the forefront of technological innovation in the music industry, offering attendees a glimpse into the future of live entertainment.” Collaborating partners, including Universal Music Group and GroupM – WAVEMAKER, are instrumental in bringing this vision to life, leveraging their expertise in technology and entertainment to create a truly groundbreaking experience.
