Dyson, fuelled by the desire to improve everyday technology, unveiled the Dyson Airstrait™ straightener – wet to dry straightening with air. No hot plates. No heat damage1. Engineered for multiple hair types, stylers can achieve a natural straight style, with body and movement, whilst maintaining the strength and healthy look and feel of their hair. The hair tress is contained by two arms, from which a precisely angled high-pressure blade of air is forced downwards and into the hair, both simultaneously drying and straight styling, with one machine.
Dyson is investing £50 billion to accelerate research and technology development in the beauty industry, focusing on the science of styling. The company has studied hair structure, airflow dynamics, thermal, mechanical, and chemical damage, and its effects on hair health. The machine uses precision air jets with two 1.5mm apertures to accelerate airflow, creating two high-velocity downward blades of air.
These blades, projected at a 45° angle, converge to form a focused jet, directing airflow to straighten hair with control, resulting in a smooth, shiny finish. James Dyson, Founder and Chief Engineer said, “Delivering the ease-of-use that people love about straighteners but with high-velocity air blades, saves time, maintains hair strength and achieves an everyday natural straight style”.
