Vi Business, the enterprise arm of leading telecom operator Vodafone Idea (Vi), has once again reiterated its commitment to catalyse the digitalization of MSMEs on the occasion of World MSME Day, for enabling inclusive growth of the economy. Having conducted the largest assessment of India’s MSME sector, covering nearly 1-Lakh respondents across 16 industries – Vi Business shared insights on the digital readiness of MSMEs. The study is aimed at understanding the digital maturity of MSMEs and their level of digital adoption. The 16 industries include Media & Entertainment, Manufacturing, IT & ITes, Education, Logistics, Professional Services, Banking, Construction, Mining etc.
With the launch of a #ReadyForNext 2.0 program covering: (i) Insights from its ‘Unlocking MSME Growth Insights’ 2023, (ii) Upgraded Digital Self Evaluation tool to help MSMEs harness technology and (iii) Exclusive MSME Offers to help them thrive – Vi Business has further strengthened its focus on growth from the segment. Vi Business has created relevant propositions for MSMEs built on the insights from the study and catering to the emerging business needs of MSMEs. Additionally, Vi Business has also enhanced its Digital Assessment Tool.
ReadyForNext 2.0 tool is an enhanced version with customised questionnaire, a more dynamic and personalized assessment which will be based on the MSME respondent’s industry and annual turnover of the company. ReadyForNext Digital Assessment Tool: Vi Business in association with Dun & Bradstreet, has developed a platform to help MSMEs assess their digital readiness, identify gaps, and take the required steps to become a future ready organisation. ReadyForNext Exclusive MSME Offers: At special prices, Vi Business is bringing a range of products tailor made for MSMEs.
