SBI Life Insurance, one of the most trusted private life insurers in the country, has announced its association with Rajasthan Royals franchise as their lead helmet partner for the 2023 season of the Biggest Cricket League. As part of the collaboration SBI Life’s logo will be displayed prominently on the Rajasthan Royals helmet during all their matches in 2023.
SBI Life’s strategic alliance with the Rajasthan Royals franchise symbolizes the role of protection and insurance in life. Helmets are one of the most visible assets in cricket, offering an opportunity for SBI Life to symbolically emphasise the importance of insurance. Being present in one of the most watched cricket leagues augurs well for the brand to establish a strong bond with today’s consumer and emphasize the need for insurance.
SBI Life’s life insurance products provide long-term financial protection, savings, and investment opportunities, enabling customers to pursue their goals with confidence and peace of mind. Expressing his excitement, Mr. Ravindra Sharma, Chief of Brand, Corporate Communication and CSR, SBI Life Insurance said, “The brand’s presence on the Rajasthan Royal’s helmet provides an unmissable brand recall with an extremely high reach, which will help us drive home the message of uncompromisable protection provided by insurance.”
